UNDER ARMOUR — THROUGH THE UNKNOWN
Visualized through the metaphor of a prevailing fog obscuring the land, this spot explores the young athlete's experience of uncertainty during the unfolding pandemic. With each athlete training alone with no set return date for high school sports, the film champions the spirit to do the work in the face of an unknown future.
Agency: 180LA EP: Rani Melendez Directors: Julian King / Andre Stringer